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Social Media – Is it really Worth Your Efforts & Money?

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Call it a rat-race or just a fad but the truth is every marketer is running after social media. Leading Indian and International companies are putting their best foot forward in order to establish their brand on social networking sites like Facebook, Twitter, Linkedin, Pinterest and the list goes on and on!

Establishing a strong presence across social networking sites is tricky and costly too. Social media which was once considered as secondary is now attracting maximum attention from marketers. Apart from hiring the best designers and copywriters in the market, leading organizations are ready to shell out more money for social media marketing. If we go by studies then the total investment in social media marketing is growing to increase two times in comparison to previous years.

Is this trend going to benefit in long run?

Well, there is no concrete answer to the question and it depends from business to business. For some businesses spending more money on social media can be beneficial as it would help them in communicating with their consumers in a better manner. On the contrary, if an organization is not able to generate profit even after having a good number of followers on social networking sites then all efforts would go in vain.

All in all, it can be said that marketers should spend a moderate amount of money on social media. While it is good to mark a presence in the world of social media but you must know where to draw a line!


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